Overview / google trends for youtube
Being ahead of the curve is essential in the fast-paced digital world of today, particularly for YouTube video creators. Every day, millions of videos are posted, making it simple for content to get lost in the flood. However, what if you had access to a tool that might assist you find out what your audience is searching for, capitalize on popular themes, and inform your content strategy? Here’s Google Trends, a potent but frequently overlooked tool that can provide you with the YouTube competitive advantage you need.
You will learn how to use Google Trends for YouTube in 2024 by reading this blog. These pointers can assist you in identifying popular subjects, improving your material, and expanding your channel, regardless of your level of experience as a creator.
The Significance of Google Trends for YouTube Creators
A free tool called Google Trends displays the popularity of search terms over time. It’s similar to having a window into the internet’s collective consciousness. You may find out what’s popular not only nationally but also locally by using Google Trends. For YouTube creators who wish to adapt their video to what’s trending right now, this is vital.
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How to Get Ideas for YouTube Videos Using Google Trends
Conduct a Broad Search First
Start by typing a general term associated with your industry into Google Trends. If you’re a tech YouTuber, for instance, you may begin by talking about “smartphones” or “AI technology.” You may see historical trends for that keyword’s interest as well as trending subjects related to it by using Google Trends.
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Sort by Time and Place
You can focus your search by changing the time and location parameters. For example, you can filter results to display trends in the United States during the last 30 days if the majority of your readership is American. This assists you in focusing on the current issues that are important to your target market.
Examine Similar Questions
To see what other terms people are searching for in relation to your keyword, scroll down to the “Related Queries” area. This can provide you with ideas for particular video subjects. For instance, if you type in “smartphones,” you may see that the top search term is “best budget smartphones 2024.” This can be the ideal subject for a video on your channel.
Compare the terms
To compare and contrast different keywords, use the comparison function. This is very helpful if you can’t decide between two different video concepts. For example, you may wish to see which review has had more search interest: “iPhone 15 review” against “Samsung Galaxy S24 review.” For your next video, you might want to consider using the keyword that has the highest interest.
Using Google Trends to Increase the Visibility of Your YouTube Videos
Packed with Relevant Titles
Once you’ve ascertained the current trending topic, you ought to craft a compelling title for your video. Your title should contain the main term that you found in Google Trends. If best budget smartphones 2024 is a prominent trend, you may, for example, title your post “Top 5 Best Budget Smartphones of 2024 | Affordable Picks for Every Budget.
Captivating Synopses
You should also include relevant keywords in your video’s description. In the first paragraph of your video overview, mention your main keyword. Next, provide the audience a brief summary of the video’s key elements in a few phrases. To maintain viewers’ attention for longer, don’t forget to include links to pertinent content on your channel.
Tags and Hashtags
Including hashtags and descriptions in your video makes it easier for YouTube to identify its content and show it to the right viewers. Use the terms you found using Google Trends when you tag your video. Include pertinent hashtags in your video’s caption as well. If you’re making a movie about cheap smartphones, use hashtags like #TechReviews or #BudgetSmartphones2024.
Create Stunning Thumbnails
Creating visuals that complement your hot topic is still important, even though Google Trends won’t help you directly with thumbnails. It’s critical that your thumbnail effectively and visually communicates the core message of your video to prospective viewers.
Keeping Up with the Trends
Set Up Notifications
Google Trends allows you to set up alerts for specific keywords. This suggests that you will receive notifications if there is a spike in interest for a particular topic. By setting up notifications for significant subjects in your niche, you can ensure that you never miss an opportunity to write on a hot issue.
Watch out for competitors
Take note of what other artists in your field are doing. Use Google Trends to compare their strategy to content creation with yours. If a competitor’s video about “AI tools for content creators” is well-liked, consider how you could approach the same or a related topic from a different perspective.
Utilize the Seasonal Trends
Holiday shopping advice and back-to-school technology are examples of seasonal trends. Use Google Trends to identify these seasonal spikes and adjust your content calendar accordingly. If you release videos right before a trend peaks, you can reach a larger audience.
Case Studies: YouTubers Making the Most of Google Trends
Tech Chat with Marques Brownlee of MKBHD
Marques Brownlee, a well-known tech critic, frequently focuses his content strategy on trending topics. By using information from Google Trends, he can precisely schedule his reviews to correspond with the introduction of new IT goods. This helps him rank higher in search results and keeps his content current and relevant.
James Charles’s Tutorials on Beauty
James Charles, a YouTuber, stays ahead of beauty trends by using Google Trends. In order to maintain his reputation as a pioneer in the beauty business, James analyzes Google Trends to make sure he’s among the first to create content around these subjects, whether it’s a new makeup technique or a viral product.
Videos of Nate and Kara on vacation
Google Trends is a tool that travel vloggers Kara and Nate use to discover new destinations. They focus on well-liked locations that haven’t yet been surpassed by material in order to offer their audience unique and thrilling travel experiences.
YouTube’s Future Trends for 2024
Trends on YouTube are expected to keep evolving in the future. As AI becomes more and more integrated into our daily lives, subjects like virtual reality, sustainability, and AI-generated content should become more and more popular. In addition, since short-form material has grown in popularity, the most successful people will likely be those who can create engaging short films and quickly adapt to trends.
CONCLUSION
To attain progress, stay current with the ever-changing YouTube landscape. Google Trends is an invaluable resource that could help you discover content that is popular, enhance your content, and finally grow your channel. If you use Google Trends frequently, your films will stand out in a crowded field and engage your viewers.
